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WESTWOOD IN AFRICA!

24/10/2011

KENYA |

Some people say its a cynical marketing move…. but we like to think Vivienne Westwood‘s heart is in the right place for her new Autumn/Winter 11/12 Campaign.

Vivienne Westwood has once again partnered with the ITC (International Trade Centre) in the Ethical Fashion Programme. This programme now supports over 7,000 women, who have a strong desire to improve their lives.

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Through the Programme’s extensive network, some of the poorest people in the world now have access to a job. The income earned enables children to attend school.

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It pays for medical expenses. It ensures other basic needs can be met. All those involved in Vivienne Westwood’s Ethical Fashion Africa Collection are empowered by the pride they take in their work and the new skills learnt.

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The aim is that many will start their own companies and train the next generation of skilled workers, raising the standard of living in one of the world’s most fragile economies.

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NOT CHARITY, JUST WORK!…

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